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Comparison · Updated 3 November 2026

Best free gift with purchase (GWP) apps for Shopify, compared

“Best GWP app” and “best free gift with purchase app” are the same search — GWP is just the abbreviation. Six apps show up across both. Five of them have a genuinely free plan, capped in three different units — lifetime orders, monthly orders, and active campaigns plus revenue. The sixth doesn’t have a free plan at all. Every figure below was read from that app’s own Shopify App Store listing on the same day and quoted verbatim.

The short answer

Five of the six apps roundups call “best free GWP app” have a real $0 tier. BOGOS gives 30 lifetime orders — an extended trial rather than an ongoing plan. Kite and Fokkio reset monthly at 50 and 10 orders. AOV.ai caps at 2 active campaigns and $500 of monthly app revenue. NUO AI — our own app, disclosed below — states no cap. Vitals, which appears on nearly every “free GWP app” list, has no free plan at all: a 7-day trial, then roughly $29.99/month minimum as part of a 40-tool bundle.

What ends each free plan

Gift-with-purchase logic is close to table stakes across this category — set a trigger, pick a gift, auto-add it. The cap is what actually differs, so that is what this table compares. Ratings and review counts are as shown on the Shopify App Store on 3 November 2026.

AppRatingFree planCap unitWhat it costs next
NUO AI
our app		5.0 · thin review historyEvery feature, no stated cap—No paid tier
Kite Discount & Free Gift
Skai Lama		4.9 · 1,370“First 50 discount orders free each month”Orders, resets monthly$29/mo if you go over 50
AOV.ai Free Gifts BOGO Offer
AOV.ai		5.0 · 880“2 active campaigns” + “$500 monthly revenue by app”Campaigns + attributed revenue~$19.99/mo Basic to ~$39.99/mo Advanced
BOGOS
BOGOS		5.0 · 4,643“30 free orders lifetime by BOGOS”Lifetime orders$29.99/mo Basic (300 orders)
Fokkio
Fokkio		4.8 · 85“Up to 10 orders per month” + 3 promotionsOrders, resets monthly$4.99/mo Basic (50 orders)
Vitals
Vitals		4.9 · 2,972None — 7-day trial onlyNot applicable~$29.99/mo Starter (bundled, 40+ tools)

Source for every row: the app’s own Shopify App Store pricing section, read 3 November 2026. The App Store showed pricing in INR for this session; USD figures above are converted at the page’s own stated rate and rounded to the nearest common price point — confirm the exact figure on the listing in your store’s currency before installing.

Vitals is the one to read carefully. It is recommended on almost every “best free gift with purchase app” list because its gift tool is genuinely good — but “free” refers to the 7-day trial of the whole Vitals suite, not an ongoing plan. If budget is the reason you are reading this comparison, Vitals is not actually in the free tier.

Who wrote this, and the bias you should assume

This comparison is published by NUO AI, and NUO AI is one of the six apps in it. That is a real conflict of interest and no amount of methodology removes it.

What we did to keep it usable anyway: every competitor’s pricing and rating was read from their own Shopify App Store listing on 3 November 2026 rather than copied from another roundup; each entry below names something that app does better than NUO AI; and NUO AI’s own entry states its thin review history rather than burying it.

If you would rather not take a vendor’s word for a vendor comparison, the useful part of this page is the cap-unit table above — every figure in it is checkable against a public listing in under a minute.

The six apps

NUO AI — the only uncapped free GWP tier here, and the newest app here

Our app 5.0 · thin review history · NUO AI, Manhattan NY

Start with the caveat. Every other app on this page has between 85 and 4,643 App Store reviews. NUO AI has far fewer. If track record is your selection criterion — and for a lot of merchants it reasonably is — this is the wrong app on this page and one of the others is the right one.

What it offers in exchange is the only free tier here with no stated cap: cart and checkout gift-with-purchase, pick-your-gift, BOGO / Buy X Get Y, AI product recommendations, and funnel analytics, all at $0 with no paid tier to graduate into. Nothing resets at 10 orders, stops at 30 lifetime orders, or caps out at $500 of revenue.

  • Free planEvery feature, no stated order, campaign or revenue cap
  • Paid tierNone
  • Best forStores past the volume where capped free plans expire, and stores testing GWP for the first time
  • Weakest atTrack record — a short App Store history against competitors with years of reviews

Full breakdown of how GWP works in NUO AI · Shopify App Store listing

Kite — the most sustainable ongoing free tier of the capped apps

4.9 · 1,370 reviews · Skai Lama

Kite runs free gifts, BOGO and tiered/volume discounts from one app built on native Shopify Functions, with redemption available on the product page, cart and checkout. Its free allowance resets every month rather than draining a one-time lifetime pool, which makes it the most sustainable free option among the apps that actually cap usage.

The cap is order-based, not campaign-based. The listing states “First 50 discount orders free each month,” after which it bills $29/month. A store doing 40 orders a month on this app stays free indefinitely; a store doing 80 pays from month one.

  • Free plan“First 50 discount orders free each month” across all its discount and gift types
  • Next tier$29/mo once over 50 orders · higher tiers scale with store size, 7-day free trial
  • Beats NUO AI at1,370 reviews, native Shopify Functions performance, and stacked discount + gift combinations

Shopify App Store listing

AOV.ai — AI-assisted campaigns, capped on two axes at once

5.0 · 880 reviews · AOV.ai

AOV.ai pairs free gift, BOGO and Buy X Get Y offers with AI-suggested campaign setup and automatic widget translation, plus milestone/tiered reward boxes and A/B testing on gift offers. It is the most feature-dense free tier in this comparison for the apps that actually have one.

The free tier caps twice. The listing states “2 active campaigns” and “$500 monthly revenue by app” — whichever limit a store hits first ends the free plan. A high-converting single campaign can exhaust the revenue cap well before the two-campaign limit matters.

  • Free plan“2 active campaigns” and “$500 monthly revenue by app”
  • Next tier~$19.99/mo Basic · ~$29.99/mo Grow · ~$39.99/mo Advanced, unlimited campaigns
  • Beats NUO AI atAI-assisted campaign setup, A/B testing on gift offers, and 880 reviews at a 5.0 average

Shopify App Store listing · how AI-matched offers work

BOGOS — the deepest promotional mechanics, the tightest free tier

5.0 · 4,643 reviews · BOGOS

If the job is gift-with-purchase, BOGO, bundle builders and mix-and-match run at scale, BOGOS is the most established app in this comparison by a wide margin — the highest review count on this page, POS and headless support, and real-time analytics included even on the free plan.

The free tier is not really an ongoing plan. “30 free orders lifetime by BOGOS” is an allowance spent once, and the first paid tier runs $29.99/month. Merchants who need BOGOS’ depth should budget for it rather than plan around the free tier lasting.

  • Free plan“30 free orders lifetime by BOGOS” — GWP, BOGO/BXGY, bundles, mix and match, frequently bought together
  • Next tier$29.99/mo Basic (300 orders, $0.05/extra) · $49.99/mo Grow (600) · $109.99/mo Plus (2,000, Shopify Plus)
  • Beats NUO AI at4,643 reviews, POS/headless support, and bundle + mix-and-match depth NUO AI does not attempt

Shopify App Store listing · how BOGO / Buy X Get Y works

Fokkio — the cheapest paid step-up, and a free tier for low-volume stores only

4.8 · 85 reviews · Fokkio

Fokkio adds gifts by cart total, quantity, product, collection or customer tag, with a gift-picker option for shopper choice and a secret-link mode for influencer or VIP-only offers. It currently ranks #1 on the Shopify App Store's own organic results for “free gift with purchase.”

The free tier is genuinely tiny. “Up to 10 orders per month” and 3 promotions is the narrowest cap in this comparison — it fits a store validating the mechanic on very low volume, not one running it as an ongoing channel. The upside is the cheapest paid plans here once you outgrow it.

  • Free plan“Up to 10 orders per month” · 3 promotions · popup, banner and progress-bar widgets
  • Next tier$4.99/mo Basic (50 orders) · $9.99/mo Professional (500) · $19.99/mo Unlimited
  • Beats NUO AI atSecret-link VIP offers, and the lowest paid entry price in this comparison

Shopify App Store listing

Vitals — excellent free-gift tool, but there is no free plan to use it on

4.9 · 2,972 reviews · Vitals

Vitals bundles a free-gift builder — tiered gifts, shopper choice of gift, auto-add — inside a 40-plus-tool all-in-one subscription that also covers reviews, bundles, upsells, wishlists and more. It is the most feature-rich option in this comparison by a wide margin.

“Free” means a 7-day trial here, not a plan. The listing offers no ongoing free tier; after the trial the Starter plan runs roughly $29.99/month. Vitals appears on nearly every “best free GWP app” roundup regardless, which is the exact kind of mismatch between headline word and actual terms this page exists to catch.

  • Free planNone — 7-day trial, then billed
  • Next tier~$29.99/mo Starter · ~$78.99/mo Growth · ~$178/mo Pro, all include the full 40+ app suite
  • Beats NUO AI at40+ bundled conversion tools, 2,972 reviews, and “Built for Shopify” status

Shopify App Store listing

How to pick, in one question

Work out your monthly order volume first, then read the caps against it. Whether a plan is actually free at your volume changes the answer completely.

Your situationWhat the caps doWhere to look first
Under 10 orders/mo, just testing GWPEvery free tier survivesFokkio or Kite — cheapest step-up if you outgrow the free plan
10–50 orders/mo, ongoing campaignFokkio’s cap is gone; Kite and AOV.ai still holdKite (resets monthly) or AOV.ai (if under $500 revenue/mo)
You want shopper-chosen gifts specificallyNot every app supports gift-picker modeNUO AI, BOGOS, Fokkio or AOV.ai
You want gifts inside a 40-tool all-in-one suiteFree plan does not apply — budget from the startVitals, from ~$29.99/mo after a 7-day trial
You want deep bundle + mix-and-match on top of giftsFree tier is a one-time 30-order trial, not ongoingBOGOS, budgeting for $29.99/mo
You do not want a cap to think aboutOnly one option here has noneNUO AI — accepting the shorter track record

What this comparison does not tell you

Three things it deliberately does not claim, because the evidence for them does not exist:

It does not rank the apps by AOV lift. No one has run these six apps against the same catalog, traffic and gift strategy. Giving a shopper a visible reason to cross a spend threshold is a well-documented AOV lever in ecommerce generally; this comparison cannot tell you which app's implementation of it performs best for your store.

It does not verify feature parity beyond the cap. “Tiered gifts” and “gift-picker” mean similar things across these apps but were not tested side by side. The caps were verifiable from each listing in an afternoon; deep feature behavior was not.

Pricing goes stale, and currency display is regional. Everything here was read on 3 November 2026. The Shopify App Store showed INR pricing for this session rather than USD; the dollar figures above are converted at the page's own stated exchange rate and rounded, not pulled directly from a USD-denominated listing. Confirm the exact number in your store's billing currency before installing.

Frequently asked questions

Which Shopify gift-with-purchase apps actually have a free plan?

As of 3 November 2026, five of the six widely recommended GWP apps have a genuine $0 plan: NUO AI, BOGOS, Kite, AOV.ai and Fokkio. The sixth, Vitals, does not — its free gift tool only exists inside a paid all-in-one subscription with a 7-day trial and no ongoing free tier.

What is the difference between ‘best GWP app’ and ‘best free gift with purchase app’?

Nothing meaningful — GWP is simply the abbreviation for gift with purchase, and both phrases describe the same category of app. This page covers both searches rather than splitting into two near-identical pages.

What actually ends a free GWP app plan?

Four different units. BOGOS counts lifetime orders (30, spent once). Fokkio and Kite count monthly orders that reset every month (10 and 50 respectively). AOV.ai counts active campaigns (2) plus a $500 monthly revenue cap. NUO AI states no cap on any of these. Vitals has no free plan at all to compare.

Is Vitals actually free for gift with purchase?

No. Vitals bundles a free-gift tool inside its all-in-one subscription, which carries a 7-day free trial and then bills from roughly $29.99/month. It appears on most ‘best free GWP app’ roundups because it offers a free gift feature, not a free gift plan. The distinction matters if budget is the reason you're reading this.

Which free GWP app has the most generous cap?

For a low-volume store, Kite's 50-orders-a-month cap resets every month rather than draining a lifetime allowance, which makes it the most sustainable ongoing free option among the capped apps. NUO AI has no cap at all, with the trade-off of a much shorter track record.

Can I let shoppers choose their own free gift?

Yes, on several of these apps, including NUO AI, BOGOS, Fokkio and AOV.ai — look for a ‘pick your gift’ or gift-picker widget setting rather than a single fixed gift. See our dedicated comparison of pick-your-gift apps for the apps that specialize in shopper choice specifically.

Why does NUO AI appear in its own comparison?

Because leaving it out would be its own kind of bias. NUO AI publishes this comparison and is one of the six apps in it. Every competitor's pricing below was read from its own Shopify App Store listing on 3 November 2026 and quoted verbatim, and NUO AI's weakest point — a short review history against competitors with thousands — is stated rather than hidden.

How many App Store reviews does NUO AI have?

Far fewer than the other five apps on this page, which range from 85 to 4,643 reviews as of 3 November 2026. A merchant choosing on track record alone should weigh that heavily; this comparison does not argue otherwise.

Does gift with purchase actually increase average order value?

The mechanism is well evidenced: giving shoppers a visible, concrete reason to cross a spend threshold is one of the most consistently cited AOV levers in ecommerce. The magnitude depends on your catalog, margin and the gift you choose, which is why starting on a free tier to test it is lower-risk than committing to a paid plan first.

No cap to plan around.

If the caps above are what's putting you off, NUO AI has none — and a shorter track record, which you should weigh honestly against the alternatives on this page.

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