Gift with purchase is a promotion where a shopper automatically gets a free product once their cart crosses a spend, product, or collection threshold — raising order value without discounting what they're already buying. OrderMAX runs GWP campaigns natively in your cart, styled to your theme, free to launch.
Pick the trigger. Cart total (e.g. spend $75+), a specific product, or a collection.
Pick the gift. Any product in your catalog — a sample, a bestseller, a new launch.
Go live. The gift shows in the cart widget automatically once the shopper qualifies, styled to match your theme — no code.
Track it. Funnel analytics show offer views, acceptance rate, and the discount cost of the gift against the AOV lift it produced.
A percentage-off discount lowers the price of what a shopper is already buying — it protects nothing on that item's margin. Gift with purchase instead adds something extra at no charge once a threshold is met, which means the core product keeps its full price while shoppers still get a concrete reason to add more to their cart. That's why GWP tends to be used for AOV growth specifically, while blanket discounts are used for clearing inventory or matching a competitor's price.
Free gifts and GWP can also be combined with other promotion types — see BOGO / Buy X Get Y for a related mechanic, or discount stacking if you want to layer a gift trigger on top of a percentage-off code. To let the app pick which gift to surface per cart rather than fixing one, see AI cart upsell.
Gift with purchase (GWP) is a promotion where a shopper automatically receives a free product once their cart meets a condition — usually a minimum spend, a specific product, or a collection. The gift is added at no cost to the shopper and is designed to increase average order value without discounting the core product.
A discount reduces the price of what the shopper is already buying. GWP adds something extra at no charge instead of lowering price — it protects your margin on the original item while still giving shoppers a reason to spend more to unlock the free product.
With OrderMAX, you choose a trigger — cart total, a specific product, or a collection — and pick which product to give away for free once that trigger is met. The gift appears automatically in the cart or via a widget, no code or theme edits required.
Yes. You can set multiple thresholds so a bigger cart unlocks a better gift — for example a sample at one spend level and a full-size product at a higher one — and track which tier converts best in your funnel analytics.
Showing shoppers a free gift they can unlock by adding a set amount to their cart is a well-documented AOV lever in ecommerce, because it gives shoppers a concrete, visible reason to cross a spend threshold rather than checking out with a smaller cart.
