Both give away a real upsell app. Only one lets you actually run it on a live store without paying first — and only one has years of reviews behind it. Here's what each free plan actually includes, sourced from each app's own Shopify App Store listing.
OrderMAX gives every feature free with no stated cap, but carries a single App Store review against a competitor with thousands. Upsell.com (formerly ReConvert) has a 4.8-star, 2,803-review track record and deeper post-purchase funnels — but its free plan only runs on development stores, so a live store pays from day one.
Every figure below is read directly from each app's own Shopify App Store listing — no estimates, no rounding in either app's favor.
| What matters | OrderMAX | Upsell.com (formerly ReConvert) |
|---|---|---|
| Free plan | Every feature included, $0, no paid tier to graduate into | "Available for development stores" — verbatim from their own listing |
| Runs on a live store, free | Yes | No — free tier is development-store-only |
| First paid tier | None — there is no paid plan | $4.99/mo, starting at 50 orders |
| What caps the free plan | No stated cap | Not usable on a live store at all; paid tiers cap by order volume from there |
| Standout feature | Every feature included at $0, always | Full-stack post-purchase & thank-you-page funnels, A/B testing and advanced analytics — identical across every tier, including the unusable free one |
| App Store rating | 1 review | 4.8 · 2,803 reviews |
Sources, both read on 26 August 2026: OrderMAX — apps.shopify.com/ordermax-1. Upsell.com (formerly ReConvert) — apps.shopify.com/reconvert-upsell-cross-sell.
The table above is the summary. The mechanics behind it are what actually decide which app fits a given store.
Upsell.com's real edge, per its own listing, is a full-stack post-purchase and thank-you-page funnel — offers that continue after checkout completes, not just at cart or checkout. It also ships A/B testing and advanced analytics identical across every tier, including the free one. OrderMAX does not yet compete on that specific depth; its upsell mechanics center on cart and checkout-adjacent offers rather than a multi-step post-purchase funnel.
The mechanic difference here is stark, not cosmetic. Upsell.com's free tier, verbatim from its own listing (verified 26 August 2026), is "Available for development stores" — a sandbox for building and testing an offer flow, not a plan that can serve a real customer on a live storefront. OrderMAX's free plan runs on a live store with every feature switched on, with no development-store restriction and no stated order cap.
Upsell.com's cheapest paid entry point in this comparison is $4.99/mo, starting at 50 orders — the moment a dev-store build goes live and crosses that volume, the fee begins. OrderMAX has no paid tier at all to graduate into; there is no order count or revenue threshold that changes what the app charges, because there is nothing above the free plan.
2,803 reviews at 4.8 stars is a large, mature sample — it reflects years of merchants running Upsell.com (and ReConvert before the rename) on live stores across a wide range of catalogues and traffic levels. One review, OrderMAX's current count, is not a mature sample by any measure; it is early evidence, not a trend. Neither number changes what either app's free plan does today, but they answer different questions: Upsell.com's rating speaks to how the app has held up over time and at scale, while OrderMAX's free plan speaks to what a merchant can try right now, on a live store, without a track record to lean on yet.
Neither app's free plan is a free lunch. Each one "spends" its free tier differently, and each has a real cost worth naming plainly rather than glossing over.
OrderMAX fits a store that wants to run real upsell offers on a live storefront today, at zero cost, without an order cap forcing an upgrade decision down the line. It does not yet fit a store that specifically needs Upsell.com's deeper post-purchase funnel logic, its built-in A/B testing at that depth, or the reassurance of a large, multi-year review history — OrderMAX currently has one review on the Shopify App Store, against Upsell.com's 2,803.
That gap is worth treating as a real input to the decision, not a footnote to work around. A newer app with a thin review history carries a different kind of risk than a capped or development-store-only free plan — neither is automatically the safer choice, and both are worth weighing against what a specific store actually needs on day one.
Practically, that means a store already running well-established post-purchase upsell logic, and specifically wanting Upsell.com's thank-you-page funnels or its built-in A/B testing, has little reason to switch on the strength of this page alone. A store that hasn't started upselling yet, or that has been putting it off because every option seemed to come with a cap, a card requirement, or a countdown, is the clearer fit — install on a live store, see what the mechanics do on real orders, and treat the single-review track record as a known, disclosed trade for that access.
Tier 2 — named third party, self-reported. AfterSell's aggregate merchant data reports an average 9.74% AOV lift from post-purchase upsell offers specifically. This is vendor-reported aggregate data, not an independent audit — treat it as directional.
Tier 3 — industry benchmark. McKinsey's widely cited analysis attributes roughly 35% of Amazon purchases to recommendation-driven cross-sells. This describes one platform at extreme scale and personalization depth; it is evidence the mechanism works broadly, not a forecast for any specific Shopify store.
What this evidence does not say: neither figure tells you whether OrderMAX or Upsell.com captures more of that lift for a specific catalogue, and no independent study has run the two apps head-to-head on matched Shopify stores. The category evidence supports "upsells generally work broadly" — it does not support "more reviews means more lift," and it does not support "a deeper post-purchase funnel always outperforms a simpler one." That gap is exactly why the honest trade-offs above, not the review count alone, should decide which app fits a given store.
Depends what you need. OrderMAX gives every feature free with no cap, but has a single App Store review. Upsell.com has a 4.8-star rating across 2,803 reviews and deeper post-purchase funnels, but its free plan is development-store-only — a live store pays from the start.
No. Upsell.com's own App Store listing states its free plan is "Available for development stores" — verified 26 August 2026. A development store is a sandbox for building and testing, not a storefront customers can buy from, so the free plan cannot run on a live store at all.
$4.99/mo, starting at 50 orders, according to its own Shopify App Store listing. That is the cheapest paid entry point among the apps compared on this site, and it is the point at which a development-store build has to start paying once it goes live and crosses that order volume.
No. OrderMAX has one plan: free, with every feature included and no stated order cap. There is no paid tier to graduate into, so there's no order count or revenue threshold that changes what the app charges — unlike Upsell.com, which begins charging at $4.99/mo from 50 orders.
Funnel depth. Upsell.com runs full-stack post-purchase and thank-you-page funnels, with A/B testing and advanced analytics identical across every tier, including its free one. OrderMAX does not yet match that depth of post-purchase funnel logic or built-in A/B testing infrastructure.
Because it's a newer app. Upsell.com has had years and 2,803 reviews to build its track record; OrderMAX has one. That's a real gap worth weighing, not a hidden catch — the trade is a thinner review history in exchange for every feature free with no cap, on any live store.
OrderMAX's free plan runs on a live store with every feature switched on. Upsell.com's free plan, per its own listing, is development-store-only — it cannot process real customer offers at all. One is a working free app; the other is a free way to evaluate before paying.
Yes — Upsell.com is the rebranded name for the app formerly known as ReConvert, listed on the Shopify App Store at apps.shopify.com/reconvert-upsell-cross-sell. The listing URL still carries the old name even though the product now goes to market as Upsell.com.
If the store needs to run real upsell offers on a live storefront immediately at zero cost, OrderMAX's uncapped free plan fits that directly. If deep post-purchase funnels and built-in A/B testing matter more than cost, Upsell.com's paid tier from $4.99/mo — after evaluating on a dev store — is the better-proven option.
No stated cap. OrderMAX's free plan includes every feature with no disclosed order limit, unlike Upsell.com, where the free tier isn't usable on a live store at all and paid tiers begin capping by order volume starting at 50 orders for $4.99/mo.
No development-store restriction, no order cap, no paid tier waiting once you grow — every OrderMAX feature is included at $0.
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