One free plan caps by orders bought; the other caps by anyone who merely looks. That single distinction — not the feature lists — decides which free tier survives a traffic spike, and which one quietly runs out with nothing to show for it.
iCart's free plan is a one-time bank of 100 lifetime orders that never refills. Honeycomb's is 100 funnel views a month that reset monthly but get consumed by anyone who sees an offer, buyer or not. iCart wins for stores that want the cart drawer itself rebuilt with shipping bars and timers; Honeycomb wins if you need split testing before paying anything.
Facts pulled directly from each vendor's own Shopify App Store listing, as of 26 August 2026.
Both listings describe their free plans in their own words. iCart: "First 100 orders free for lifetime." Honeycomb: "100 monthly funnel views." Those two sentences are the entire difference between an allowance that never returns and one that resets but is spent by lookers, not just buyers.
| App | Plan | Price | Cap unit | Standout feature |
|---|---|---|---|---|
| iCart | Free | $0 | 100 orders, lifetime (one-time, never renews) | Replaces the cart drawer itself — progress bars, free-shipping thresholds, countdown timers built in |
| iCart | Paid (from) | $9/mo | 101–200 orders | Modest step above free, priced per order-volume band |
| Honeycomb | Free | $0 | 100 funnel views/mo (resets monthly, consumed by any viewer) | Split testing included on the free tier |
| Honeycomb | Paid (from) | $54.99/mo | 2,000 funnel views/mo | 55× jump from the free tier's 100 views — the steepest gap in this set |
iCart: apps.shopify.com/icart · Honeycomb: apps.shopify.com/honeycomb-upsell-funnels — both read from the vendor's own listing on 26 August 2026.
The pricing tables tell you what each plan costs. They don't tell you what the apps are actually built to do — and on that, iCart and Honeycomb are solving genuinely different problems.
iCart's edge, per its own listing, is that it doesn't just add an upsell widget — it replaces the cart drawer itself. Progress bars toward a free-shipping threshold, countdown timers, and the free-shipping logic are built into the drawer a shopper already opens, not bolted on as a separate popup. Honeycomb takes the opposite approach: it's a funnel-building tool, with offers strung together into sequences and split testing built in on the free tier to compare which sequence converts better. A store that wants the drawer itself redesigned needs iCart's mechanic; a store that wants to test offer sequences before spending money needs Honeycomb's.
This is the difference that matters most day to day. iCart's cap only moves when an order is placed — a shopper who browses and leaves costs nothing. Honeycomb's cap moves the moment anyone sees a funnel offer, whether they buy or not. A single ad campaign, a blog feature, or a traffic spike can burn through 100 monthly views with zero resulting sales, quietly pushing a store toward Honeycomb's paid tier for reasons that have nothing to do with upsell performance.
iCart's first paid tier is $9/mo for 101–200 orders — a small, easy step past the free allowance. Honeycomb's first paid tier is $54.99/mo for 2,000 views, a 55× jump from its free tier's 100 views, the steepest free-to-paid gap of any app compared on this site so far. That gap is worth budgeting for before building a funnel strategy around Honeycomb's free plan specifically.
Neither free plan is free of a real cost. Both vendors have simply chosen to charge it in a different currency than dollars.
A lifetime cap is a one-time budget, not a monthly allowance. A hundred orders is easily a single busy week for an active store — burn through it, and there is no reset next month, no annual refresh, nothing. Once iCart's free plan is used, the only way to keep the cart-drawer upsells running at all is a paid plan starting at $9/mo. Compared to a plan that renews indefinitely, "free" here is closer to a generously sized trial than an ongoing tier.
Honeycomb's plan resets every month, which sounds like the more forgiving structure — until the unit it caps is exposure, not conversion. A funnel view is consumed the instant it's shown, so a store running paid ads or getting organic traffic bursts can hit 100 views before a single upsell actually converts. The free plan can run out precisely when a campaign is driving the most eyeballs to it — which is the opposite of when a merchant wants to lose the tool.
| Use case | Better fit |
|---|---|
| Want the cart drawer itself rebuilt with shipping-progress bars and countdown timers | iCart — this is its core specialty, built into the drawer directly |
| Need to A/B test offer sequences before committing any budget | Honeycomb — split testing is included free, most competitors reserve it for paid tiers |
| Running paid traffic or expecting visit spikes that won't all convert | iCart — its cap only moves on completed orders, not page views |
| Comfortable with a steep jump to paid once the free tier runs out, want funnel tools bundled early | Honeycomb — accept the 55× price jump as the cost of built-in testing |
This comparison is published by OrderMAX, so take this section as a vendor pitch, not neutral advice — the rest of the page above it is not. OrderMAX is a separate free Shopify upsell app with no order cap, no view cap, and no paid tier to graduate into, which sidesteps both trade-offs described above. It doesn't match iCart's cart-drawer replacement or Honeycomb's built-in split testing; it's a simpler tool for a store that wants upsells running with nothing to expire, quietly or otherwise.
Tier 2 — named third party, self-reported. AfterSell's aggregate merchant data reports an average 9.74% AOV lift from post-purchase upsell offers specifically. This is vendor-reported aggregate data, not an independent audit — treat it as directional.
Tier 3 — industry benchmark. McKinsey's widely cited analysis attributes roughly 35% of Amazon purchases to recommendation-driven cross-sells. This describes one platform at extreme scale and personalization depth; it is evidence the mechanism works broadly, not a forecast for any specific Shopify store.
What this evidence does not say: neither figure was measured on iCart or Honeycomb specifically, and no independent study has run the two apps head-to-head on matched Shopify stores. The category evidence supports "cart and funnel upsell mechanics generally lift AOV" — it says nothing about which of these two apps lifts it more for your catalogue. That gap is exactly why the free plan of whichever app fits your use case is worth testing before either store pays for anything.
Neither wins outright — they're built for different jobs. iCart replaces the cart drawer itself, with progress bars, free-shipping thresholds, and countdown timers built in. Honeycomb is a funnel-building tool with split testing included on its free tier. Pick iCart if the cart drawer is the priority; pick Honeycomb if you want to test offers before committing budget.
iCart's free plan is 100 orders, once, for the lifetime of the store — it never renews. Honeycomb's free plan is 100 funnel views per month, and it resets every month, but a "view" is counted the moment anyone sees an offer, whether or not they buy.
No. As of 26 August 2026, iCart's own Shopify App Store listing states "First 100 orders free for lifetime" — a one-time allowance for the store's entire history, not a monthly quota. Once those 100 orders are used, the free plan is gone permanently.
Funnel views, not purchases. As of 26 August 2026, Honeycomb's own listing states "100 monthly funnel views" — every visitor who sees an offer consumes one, whether they buy anything or not. A traffic spike from ads or a viral post can burn through the cap with zero resulting sales.
As of 26 August 2026, iCart Cart Drawer Cart Upsell (Identixweb) shows 4.7 stars across 434 reviews on the Shopify App Store. Honeycomb Upsell & Cross Sell (Conversion Bear) shows 4.6 stars across 146 reviews. Both are established listings in the upsell category, with iCart the larger of the two by review count.
iCart's first paid tier, per its own listing, is $9/mo and covers 101–200 orders. That's a modest step up from free — roughly the price of a coffee subscription — before pricing climbs further at higher order-volume tiers not itemized on the storefront listing page.
Honeycomb's first paid tier, per its own listing, is $54.99/mo for 2,000 funnel views — a 55× jump from the $0 free tier's 100 views. It's the steepest free-to-paid jump among the apps compared on this site so far, worth budgeting for before you build your funnel around it.
iCart. It's the only app in this comparison that replaces the cart drawer directly — progress bars, free-shipping thresholds, and countdown timers are built into the drawer itself, not layered on top as a separate widget. Honeycomb's listing doesn't make an equivalent cart-drawer claim.
Honeycomb. Split testing is included on its free tier, a feature most competitors in this category reserve for paid plans. iCart's listing doesn't advertise built-in split testing, so a merchant who wants to A/B test offers before spending money has more documented reason to start with Honeycomb.
Yes — OrderMAX is a separate Shopify upsell app, also published by OrderMAX, the site hosting this comparison. It's free with no order cap, no view cap, and no paid tier to graduate into, though it doesn't match iCart's cart-drawer replacement or Honeycomb's built-in split testing.
Read the full listings, current pricing, and merchant reviews directly on the Shopify App Store before you install anything.
Or try OrderMAX's free plan →