Two well-reviewed Shopify apps, two completely different free-plan mechanics. One renews every month; the other spends itself once and never comes back. That single difference — not the feature lists — is what actually decides which one survives contact with a growing store.
Selleasy's free plan resets every month, capped at 50 total store orders. BOGOS's free plan is 30 orders, once, for the life of the store — after that, free is gone permanently. Selleasy is the better long-term free option; BOGOS wins on promotional depth (GWP, BOGO, mix-and-match) once you're paying.
Facts pulled directly from each vendor's own Shopify App Store listing, as of 26 August 2026.
Both listings describe their free plans in their own words. Selleasy: "Up to 50 orders/mo. Your store's total order count will be considered." BOGOS: "30 free orders lifetime by BOGOS." Those two sentences are the entire difference between a renewing allowance and a one-time one.
| App | Plan | Price | Cap unit | Standout feature |
|---|---|---|---|---|
| Selleasy | Free | $0 | 50 orders/mo, total store orders (renews monthly) | Frequently-bought-together recommendations across product, cart & post-purchase |
| Selleasy | Paid (from) | $9/mo | Unlocks orders beyond 50/mo | Broad international market support |
| BOGOS | Free | $0 | 30 orders, lifetime (one-time, never renews) | GWP, BOGO, bundles & mix-and-match mechanics |
| BOGOS | Basic (from) | $29.99/mo | 300 orders/mo | POS & headless storefront support |
Selleasy: apps.shopify.com/upsell-cross-sell-kit-1 · BOGOS: apps.shopify.com/freegifts — both read from the vendor's own listing on 26 August 2026.
BOGOS's full paid ladder, per its own listing: Basic $29.99/mo for 300 orders, Grow $49.99/mo for 600 orders, Plus $109.99/mo for 2,000 orders, and $0.05 per order beyond your plan's cap. Selleasy's listing states only the $9/mo starting price above 50 orders/mo and doesn't break out further named tiers.
The pricing tables tell you what each plan costs. They don't tell you what the apps are actually built to do — and on that, Selleasy and BOGOS aren't really competing for the same job.
Selleasy's edge, per its own listing, is frequently-bought-together recommendations that show up across the product page, the cart, and post-purchase — three separate placements pulling from the same matching logic. BOGOS's edge is the opposite kind of depth: gift-with-purchase, buy-one-get-one, bundles, and mix-and-match offers, the promotional mechanics a pure recommendation engine typically doesn't build. A store running "spend $75, get a free gift" needs BOGOS's mechanic; a store trying to surface "customers who bought this also bought" needs Selleasy's.
BOGOS's listing specifically calls out POS and headless storefront support — relevant to any brand selling in person or through a custom-built front end, where a purely storefront-embedded upsell widget won't render at all. Selleasy's listing emphasizes broad international support instead: language and market coverage for a store selling across borders through the standard online storefront. Neither claim is about the same axis, which is exactly why they aren't directly comparable line items.
Before the BOGOS rebrand, this app ran as Free Gifts by Secomapp — twelve years now spent on one mechanic, gift-and-bundle promotions, currently used by more than 95,000 brands. Selleasy built its track record differently, spreading a single recommendation engine across three placements (product, cart, post-purchase) instead of going deep on one promotional category the way BOGOS has.
Neither free plan is free of a real cost. Both vendors have simply chosen to charge it in a different currency than dollars.
Selleasy's free plan counts your store's total order count, not orders the upsell app itself influenced. That means a store can lose its free plan purely from general sales growth that has nothing to do with Selleasy at all — the app can be sitting there doing almost nothing and still push you over 50 orders a month simply because the rest of the business is doing well. The cap renews every month, which is generous, but it's tied to a number the app doesn't control.
Thirty orders sounds generous until you notice it's a one-time budget, not a monthly one — a moderately active store can burn through it in about a week, with no reset waiting next billing cycle. From there, the only way to keep using the app at all is a paid plan starting at $29.99/mo; there's no smaller free tier to fall back into. Set against Selleasy's free plan, which renews on its own every month, BOGOS's version functions less like an ongoing free tier and more like a bounded trial that happens to share the word "free."
| Use case | Better fit |
|---|---|
| Want a free tier that keeps working as the store grows month over month | Selleasy — its cap renews monthly instead of expiring for good |
| Running gift-with-purchase, BOGO, bundle, or mix-and-match promotions | BOGOS — this is its core specialty, not an add-on |
| Selling through Shopify POS or a headless storefront | BOGOS — the only one of the two whose listing claims that support |
| Selling internationally and want broad market/language coverage in the free tier | Selleasy — its listing specifically claims this strength |
This comparison is published by OrderMAX, so take this section as a vendor pitch, not neutral advice — the rest of the page above it is not. OrderMAX is a separate free Shopify upsell app with no order cap and no paid tier to graduate into, which sidesteps both trade-offs described above. It doesn't match BOGOS's twelve years of gifting-mechanic depth or Selleasy's breadth of FBT placements; it's a simpler tool for a store that wants upsells running with nothing to hit a limit on.
Tier 2 — named third party, self-reported. AfterSell's aggregate merchant data reports an average 9.74% AOV lift from post-purchase upsell offers specifically. This is vendor-reported aggregate data, not an independent audit — treat it as directional.
Tier 3 — industry benchmark. McKinsey's widely cited analysis attributes roughly 35% of Amazon purchases to recommendation-driven cross-sells. This describes one platform at extreme scale and personalization depth; it is evidence the mechanism works broadly, not a forecast for any specific Shopify store.
What this evidence does not say: neither figure was measured on Selleasy or BOGOS specifically, and no independent study has run the two apps head-to-head on matched Shopify stores. The category evidence supports "upsell and gifting mechanics generally lift AOV" — it says nothing about which of these two apps lifts it more for your catalogue. That gap is exactly why the free plan of whichever app fits your use case is worth testing before either store pays for anything.
Neither wins outright — they solve different problems. Selleasy is stronger for frequently-bought-together recommendations across product, cart, and post-purchase, with broad international support. BOGOS is stronger for gift-with-purchase, BOGO, and bundle promotions, plus POS and headless storefront support. The right pick depends on which mechanic your store actually needs.
Selleasy's free plan allows up to 50 orders per month, counting your store's total order volume, and it renews every month indefinitely. BOGOS's free plan allows 30 orders total, for the lifetime of the store — once used, that allowance never comes back, free or paid.
No — BOGOS's own App Store listing, checked 26 August 2026, grants "30 free orders lifetime": a one-time allowance for the life of the store, not a quota that comes back next billing cycle. Selleasy takes the opposite approach, renewing its 50-order allowance every single month.
As of 26 August 2026, Selleasy (Upsell & Cross Sell) shows 4.9 stars across 2,525 reviews on the Shopify App Store. BOGOS: Free Gift Bundle Upsell shows 5.0 stars across 4,092 reviews. Both are well-established, high-volume listings in the upsell category.
BOGOS's paid tiers, per its own listing, are $29.99/mo for the Basic plan (300 orders), $49.99/mo for Grow (600 orders), and $109.99/mo for Plus (2,000 orders), with a $0.05 charge per order beyond your plan's cap.
Selleasy's paid tier starts at $9/mo once a store passes 50 total orders in a month, per its own listing. That fee unlocks continued use above the free cap; Selleasy's listing does not break out further tiers beyond that starting price.
BOGOS. Gift-with-purchase, buy-one-get-one, bundles, and mix-and-match are its core specialty, built up over twelve years in the category. Selleasy is built around product recommendations and cross-sells, not promotional gifting mechanics, so it isn't the natural fit for GWP-style offers.
BOGOS, based on the facts each vendor publishes — its listing specifically calls out POS and headless storefront support. Selleasy's own listing does not make the same claim, so a store selling in-person through POS has more documented reason to lean toward BOGOS.
On free plans specifically, Selleasy tends to suit ongoing volume better, since its 50-orders-a-month cap renews indefinitely at $0. BOGOS's 30-order lifetime cap is exhausted almost immediately at real volume, pushing a growing store into a paid tier much sooner.
Yes — OrderMAX is a separate Shopify upsell app, also published by OrderMAX, the site hosting this comparison. It's free with no order cap or paid tier to graduate into, though it doesn't match Selleasy's or BOGOS's specialty depth in their respective areas.
Read the full listings, current pricing, and merchant reviews directly on the Shopify App Store before you install anything.
Or try OrderMAX's free plan →