Two well-reviewed Shopify apps, two completely different free-plan currencies. One counts your orders, once, for the life of the store. The other counts every visitor who so much as glances at an offer, reset monthly. That single difference — not the feature lists — decides which free tier actually survives contact with real traffic.
Neither app wins outright. BOGOS is the deeper gifting and bundling engine, with a one-time 30-order lifetime free cap; Honeycomb is a funnel-builder that includes split testing free, capped at 100 monthly funnel views — a limit that burns on lookers, not just buyers. The right pick depends on your mechanic and your traffic shape.
Facts pulled directly from each vendor's own Shopify App Store listing, as of 26 August 2026.
Both listings describe their free plans in their own words. BOGOS: "30 free orders lifetime by BOGOS." Honeycomb: "100 monthly funnel views." One sentence describes a budget you spend once; the other describes a meter that resets every month but counts lookers, not sales.
| App | Plan | Price | Cap unit | Standout feature |
|---|---|---|---|---|
| BOGOS | Free | $0 | 30 orders, lifetime (one-time, never renews) | GWP, BOGO, bundles & mix-and-match mechanics |
| BOGOS | Basic (from) | $29.99/mo | 300 orders/mo | Twelve years in category, 95,000+ brands, POS & headless support |
| Honeycomb | Free | $0 | 100 funnel views/mo (renews monthly; counts viewers, not just buyers) | Split testing included on the free tier |
| Honeycomb | Paid (from) | $54.99/mo | 2,000 funnel views/mo | 55x view headroom over the free tier |
BOGOS: apps.shopify.com/freegifts · Honeycomb: apps.shopify.com/honeycomb-upsell-funnels — both read from the vendor's own listing on 26 August 2026.
BOGOS's full paid ladder, per its own listing: Basic $29.99/mo for 300 orders, Grow $49.99/mo for 600 orders, Plus $109.99/mo for 2,000 orders, plus $0.05 per order beyond your plan's cap. Honeycomb's listing states a single next tier: $54.99/mo for 2,000 monthly funnel views, a 55x jump from its free allowance of 100.
The pricing tables above tell you what each plan costs. They don't tell you what the two apps are actually built to do — and on that, BOGOS and Honeycomb aren't really competing for the same job.
BOGOS's specialty, per its own listing, is gift-with-purchase, buy-one-get-one, bundles, and mix-and-match offers — promotional mechanics built specifically for gifting-style incentives. Honeycomb is built around upsell funnels instead, with split testing included even on its free tier — a feature most competitors in this category, BOGOS included, reserve for paid plans. A store running "spend $75, get a free gift" needs BOGOS's mechanic; a store trying to A/B test which post-purchase offer converts better needs Honeycomb's.
BOGOS (formerly Free Gifts by Secomapp) has spent twelve years specifically in gift-and-bundle promotions, now used by more than 95,000 brands — a long runway for edge cases in that one mechanic to get resolved, reflected in its 4,092-review history. Honeycomb, by Conversion Bear, has a smaller review base at 146, but ships a genuinely differentiated feature for that stage: split testing that doesn't require a paid plan to access.
BOGOS's listing specifically calls out POS and headless storefront support — relevant to any brand selling in person or through a custom-built front end, where a purely storefront-embedded funnel builder won't render at all. Honeycomb's strength is concentrated in the standard online storefront funnel: cart, product page, and post-purchase steps it can test variants of directly. Neither claim covers the same ground, which is why they aren't a strict apples-to-apples swap.
Neither free plan is free of a real cost. Both vendors have simply chosen to charge it in a different currency than dollars.
A lifetime cap is a one-time budget, not a monthly allowance. Thirty orders is roughly a single week for a moderately active store — burn through it, and there is no reset next month, no annual refresh, nothing. Once BOGOS's free tier is used, the only way back to using the app at all is a paid plan starting at $29.99/mo. Compared to a plan that renews indefinitely, "free" here behaves closer to a one-time trial with an unusually generous name.
Honeycomb's free plan counts views, not orders — anyone who lands on a funnel offer consumes part of the 100-view monthly allowance, whether or not they buy anything. That means the cap is most likely to run out precisely when a funnel is doing its job and getting seen by more shoppers, not when it's failing. And the jump to the next tier is steep: $54.99/mo for 2,000 views is a 55x increase over the free allowance, the largest free-to-paid gap of any app compared on this site so far.
| Use case | Better fit |
|---|---|
| Running gift-with-purchase, BOGO, bundle, or mix-and-match promotions | BOGOS — this is its core specialty, refined over twelve years |
| Want to A/B test offer variants without paying for the ability to | Honeycomb — split testing is included on its free tier |
| Selling through Shopify POS or a headless storefront | BOGOS — the only one of the two whose listing claims that support |
| Getting real traffic to offers but a modest number of actual orders | BOGOS — its free cap only counts completed orders, not every viewer |
This comparison is published by OrderMAX, so take this section as a vendor pitch, not neutral advice — the rest of the page above it is not. OrderMAX is a separate free Shopify upsell app with no order cap, no view cap, and no paid tier to graduate into, which sidesteps both trade-offs described above. It doesn't match BOGOS's twelve years of gifting-mechanic depth or Honeycomb's built-in split testing; it's a simpler tool for a store that wants upsells running with nothing to hit a limit on.
Tier 2 — named third party, self-reported. AfterSell's aggregate merchant data reports an average 9.74% AOV lift from post-purchase upsell offers specifically. This is vendor-reported aggregate data, not an independent audit — treat it as directional.
Tier 3 — industry benchmark. McKinsey's widely cited analysis attributes roughly 35% of Amazon purchases to recommendation-driven cross-sells. This describes one platform at extreme scale and personalization depth; it is evidence the mechanism works broadly, not a forecast for any specific Shopify store.
What this evidence does not say: neither figure was measured on BOGOS or Honeycomb specifically, and no independent study has run the two apps head-to-head on matched Shopify stores. The category evidence supports "upsell and gifting mechanics generally lift AOV" — it says nothing about which of these two apps lifts it more for your catalogue. That gap is exactly why the free plan of whichever app fits your use case is worth testing before either store pays for anything.
Neither wins outright — they're built for different jobs. BOGOS is the deeper choice for gift-with-purchase, BOGO, and bundle promotions, with twelve years of track record behind it. Honeycomb is a funnel-builder with split testing included on its free tier, a feature most competitors reserve for paid plans. The right pick depends on the mechanic you actually need.
BOGOS's free plan is 30 orders total, for the lifetime of the store — a one-time allowance that never renews once used. Honeycomb's free plan is 100 funnel views per month, and it resets every month, but a "view" is counted for anyone who merely sees an offer, not just people who buy something.
No. As of 26 August 2026, BOGOS's own App Store listing describes its free plan as "30 free orders lifetime," a one-time allowance for the life of the store, not a monthly quota. Once those 30 orders are used, the free plan is exhausted permanently, with no monthly reset.
Just views. As of 26 August 2026, Honeycomb's own listing states "100 monthly funnel views" as its free allowance — consumed by anyone who lands on a funnel offer, whether or not they buy anything. A store with real traffic but low conversion can burn through the cap fast with little to show for it.
As of 26 August 2026, BOGOS: Free Gift Bundle Upsell shows 5.0 stars across 4,092 reviews on the Shopify App Store. Honeycomb Upsell & Cross Sell shows 4.6 stars across 146 reviews. BOGOS carries a substantially larger and longer review history in this category.
BOGOS's paid tiers, per its own listing, are $29.99/mo for the Basic plan (300 orders), $49.99/mo for Grow (600 orders), and $109.99/mo for Plus (2,000 orders), plus a $0.05 charge per order beyond your plan's cap. Each tier buys order-volume headroom, not additional features you're missing on Basic.
Honeycomb's first paid tier is $54.99/mo for 2,000 monthly funnel views, per its own listing. That's a 55x jump from the free tier's 100 views — the steepest free-to-paid jump among the apps compared on this site so far. Honeycomb's listing does not break out further named tiers beyond that starting price.
BOGOS. Gift-with-purchase, buy-one-get-one, bundles, and mix-and-match are its core specialty, refined over twelve years and used by more than 95,000 brands. Honeycomb is built around upsell funnels, not promotional gifting mechanics, so it isn't the natural fit for a GWP-style offer.
Honeycomb. Split testing is included on its free tier, per its own listing — a feature most competitors in this category, BOGOS included, reserve for paid plans. If testing offer variants matters more to you than gifting mechanics, that free inclusion is a genuine reason to pick Honeycomb.
Yes — OrderMAX is a separate Shopify upsell app, also published by OrderMAX, the site hosting this comparison. It's free with no order cap, no view cap, and no paid tier to graduate into, though it doesn't match BOGOS's gifting depth or Honeycomb's built-in split testing.
Read the full listings, current pricing, and merchant reviews directly on the Shopify App Store before you install anything.
Or try OrderMAX's free plan →