NUO AI logo NUO AI
Book a call Add app — Free
Comparison · Updated 3 November 2026

Best frequently bought together apps for Shopify, compared

Four of the five apps that show up on every “best frequently bought together app” list have a free plan. The fifth doesn't. The four that do are capped in three different units — manual bundles, campaigns, and attributed revenue. Every figure below was read from that app’s own Shopify App Store listing on the same day and quoted verbatim.

The short answer

Frequently Bought Together CBB is the oldest dedicated FBT app, but its free plan caps at 3 manual bundles. Selleasy's free plan now caps at 5 campaigns with unlimited orders — a change from the order-based cap it used earlier in 2026. Essential ties its cap to $100 of attributed revenue. Fast Bundle, despite appearing on nearly every FBT roundup, restricts its free tier to development stores only. NUO AI, disclosed below, states no cap, with a much shorter review history than the other four.

What ends each free plan

One-click companion bundles on the product page and in the cart are close to table stakes across this category. The cap — or whether the free plan even applies to a live store — is what actually differs. Ratings and review counts are as shown on the Shopify App Store on 3 November 2026.

AppRatingFree planCap unitWhat it costs next
NUO AI
our app
5.0 · thin review historyEvery feature, no stated cap—No paid tier
Selleasy
Logbase
4.9 · 2,778“Up to 5 campaigns,” unlimited ordersActive campaigns~$8.99/mo Starter
Essential Upsell
Essential Bundles & Upsells
5.0 · 2,481“Up to $100 additional revenue generated”Attributed revenue~$9.99/mo Starter
Frequently Bought Together CBB
Code Black Belt
4.9 · 1,212“Max 3 manual bundles”Manual bundles~$9.99/mo Professional I (50 orders/mo)
FBP: Fast Bundle
Fast Bundle
5.0 · 3,642Development stores onlyNot applicable to live stores~$19/mo Standard ($1,000 bundle sales cap)

Source for every row: the app’s own Shopify App Store pricing section, read 3 November 2026. The App Store showed pricing in INR for this session; USD figures above are converted at the page’s own stated rate and rounded — confirm the exact figure on the listing before installing.

Selleasy changed its free-plan cap unit during 2026. Earlier roundups (including an earlier version of our own comparison elsewhere on this site) describe its free tier as an order-count cap. As of 3 November 2026, the listing states a campaign-count cap instead. Pricing pages change without notice — this is exactly the kind of drift that makes re-reading the live listing non-optional.

Who wrote this, and the bias you should assume

This comparison is published by NUO AI, and NUO AI is one of the five apps in it. That is a real conflict of interest and no amount of methodology removes it.

What we did to keep it usable anyway: every competitor’s pricing and rating was read from its own Shopify App Store listing on 3 November 2026 rather than copied from another roundup; each entry below names something that app does better than NUO AI; and NUO AI’s own entry states its thin review history rather than burying it.

If you would rather not take a vendor’s word for a vendor comparison, the useful part of this page is the cap-unit table above — every figure in it is checkable against a public listing in under a minute.

The five apps

NUO AI — the only uncapped free FBT tier here, and the newest app here

Our app 5.0 · thin review history · NUO AI, Manhattan NY

Start with the caveat. Every other app on this page has between 1,212 and 3,642 App Store reviews. NUO AI has far fewer. If track record is your selection criterion, this is the wrong app on this page and one of the others is the right one.

What it offers in exchange is AI-matched companion recommendations with no stated cap on campaigns, bundles, or revenue — bundled with gift-with-purchase, BOGO, tiered rewards and add-ons at $0, with no paid tier to graduate into.

  • Free planEvery feature, no stated bundle, campaign or revenue cap
  • Paid tierNone
  • Best forStores wanting FBT bundled with other offer types, not a standalone bundle builder
  • Weakest atTrack record — a short App Store history against competitors with thousands of reviews

Full breakdown of frequently bought together in NUO AI · Shopify App Store listing

Selleasy — a free tier that just changed shape, now campaign-capped not order-capped

4.9 · 2,778 reviews · Logbase

Selleasy runs 18 upsell and cross-sell strategies including frequently bought together, with pre-purchase, in-cart and post-purchase placements. Its free plan now explicitly allows unlimited orders.

The cap moved from orders to campaigns. The current listing states “Up to 5 campaigns” rather than the order-count threshold earlier roundups describe — a materially different constraint. A store running one FBT campaign plus a couple of others stays well inside the free tier regardless of order volume.

  • Free plan“Up to 5 campaigns,” unlimited orders · 18 upsell/cross-sell strategies
  • Next tier~$8.99/mo Starter · ~$28.99/mo Pro · ~$58.99/mo Max, 30-day free trial
  • Beats NUO AI at2,778 reviews, 18 named strategies, and unlimited orders on the free plan

Shopify App Store listing

Essential Upsell — the only cap that waits until the app has paid for itself

5.0 · 2,481 reviews · Essential Bundles & Upsells

Essential ties its free tier to outcome rather than effort: “Up to $100 additional revenue generated,” covering FBT bundles alongside its other upsell placements. A store that installs it and sees no lift is never charged.

It expires fastest for the merchants it works best for. $100 of attributed revenue arrives quickly on a mid-sized catalog, so treat this as a proof-of-concept window rather than an ongoing free plan.

  • Free plan“Up to $100 additional revenue generated” — FBT, product page and post-purchase offers
  • Next tier~$9.99/mo Starter · ~$19.99/mo Essential · ~$39.99/mo Growth, 14-day trial
  • Beats NUO AI atA 5.0 average sustained across 2,481 reviews, and a cap structure that's honest by design

Shopify App Store listing

Frequently Bought Together CBB — the category's original app, capped by manual bundle count

4.9 · 1,212 reviews · Code Black Belt

One of the oldest dedicated FBT apps, with AI, manual or global recommendation modes trained on over a billion orders. It is installed on over 25,000 stores and offers all three recommendation modes even on the free plan.

The free cap is a bundle count, not revenue or orders. “Max 3 manual bundles” is narrow for a store wanting FBT across many product types at once, though the AI and global modes aren't separately capped by the same number on the listing.

  • Free plan“Max 3 manual bundles” · AI, manual and global recommendation modes
  • Next tier~$9.99/mo Professional I (50 orders/mo) · ~$24.99/mo Professional II (500) · ~$39.99/mo Professional III (500+)
  • Beats NUO AI at1,212 reviews, AI trained on 1+ billion orders, and the longest track record in this category

Shopify App Store listing

Fast Bundle — the most-reviewed app here, but the free plan doesn't apply to your store

5.0 · 3,642 reviews · Fast Bundle

Fast Bundle combines mix-and-match, fixed bundles, custom kits, quantity breaks and “unlimited AI frequently bought together” in one bundle builder — the highest review count in this comparison.

The catch is who the free tier is for, and the AI feature is paid-only. The listing states its free plan is “for development stores,” and unlimited AI-powered FBT is included only on paid tiers from roughly $19/month, capped by monthly bundle-sales revenue rather than orders.

  • Free planDevelopment stores only — not usable on a live storefront; AI FBT is paid-tier only
  • Next tier~$19/mo Standard ($1,000 bundle sales) · ~$49/mo (3,000) · ~$139/mo (10,000)
  • Beats NUO AI at3,642 reviews, dedicated mix-and-match and kit builders, and quantity breaks

Shopify App Store listing

How to pick, in one question

Decide whether your limit will be campaign count, bundle count, revenue, or none of those, before comparing feature lists.

Your situationWhat the caps doWhere to look first
One or two FBT campaigns, testing the mechanicEvery free tier except Fast Bundle survivesSelleasy (unlimited orders) or NUO AI
Need more than 3 manual bundle pairingsCBB's free cap bites immediatelySelleasy, Essential, or NUO AI
Want dedicated mix-and-match / kit buildersFast Bundle's free tier doesn't apply liveBudget for Fast Bundle from ~$19/mo
High-converting single campaignEssential's revenue cap expires fastSelleasy's campaign cap or NUO AI's no-cap
You do not want a cap to think aboutOnly one option here has noneNUO AI — accepting the shorter track record

What this comparison does not tell you

Three things it deliberately does not claim, because the evidence for them does not exist:

It does not rank the apps by conversion or AOV lift. No one has run these five apps against the same catalog, traffic and bundle strategy. FBT's effect on AOV is well documented generally; this comparison cannot tell you which app's implementation performs best for your store.

It does not verify AI recommendation quality side by side. CBB and Fast Bundle both describe AI-driven pairing; the underlying models and training data were not compared. The caps were verifiable from each listing in an afternoon; recommendation quality was not.

Pricing goes stale, and currency display is regional. Everything here was read on 3 November 2026 — and Selleasy's own cap changed shape earlier this year, which is proof it can happen again. The Shopify App Store showed INR pricing for this session; the dollar figures above are converted at the page's own stated exchange rate and rounded. Confirm exact figures before installing.

Frequently asked questions

Which Shopify frequently bought together apps actually have a free plan?

As of 3 November 2026, four of the five widely recommended FBT apps have a genuine $0 plan usable on a live store: NUO AI, Frequently Bought Together CBB, Selleasy and Essential Upsell. The fifth, Fast Bundle, restricts its free tier to development stores only.

What actually ends a free FBT app plan?

Three different units among the apps with a usable free plan. Frequently Bought Together CBB caps at 3 manual bundles. Selleasy caps at 5 campaigns, unlimited orders. Essential caps at $100 of attributed revenue. NUO AI states no cap. Fast Bundle has no usable free plan at all on a live store.

Has Selleasy's free plan changed recently?

Yes. As of 3 November 2026 the listing states the free plan allows "up to 5 campaigns" with unlimited orders and 18 upsell/cross-sell strategies — a campaign-count cap. Earlier in 2026 the stated cap was an order-count threshold instead. This is exactly why pricing comparisons go stale and should be re-read from the live listing rather than copied from an older roundup.

Is Fast Bundle's free plan usable on a real store?

No. Fast Bundle's listing states its free tier is for development stores only, and that unlimited AI-powered frequently bought together is included only on paid tiers starting around $19/month, capped by monthly bundle sales revenue rather than orders.

Which free FBT app has the most generous cap?

For a store running several bundle types at once, Selleasy's 5-campaign cap with unlimited orders tends to go furthest, since Frequently Bought Together CBB's 3-manual-bundle cap is tighter and Essential's $100 revenue cap expires fastest for a store where it's working well. NUO AI has no cap at all, with the trade-off of a much shorter review history.

Does frequently bought together use AI or manual pairing?

Both exist in this category. Frequently Bought Together CBB offers AI, manual or global recommendation modes even on its free plan. Fast Bundle's AI-powered FBT is paid-tier only. NUO AI uses AI-matched recommendations as part of its cart upsell engine across every plan, since there is only one plan.

Why does NUO AI appear in its own comparison?

Because leaving it out would be its own kind of bias. NUO AI publishes this comparison and is one of the five apps in it. Every competitor's pricing below was read from its own Shopify App Store listing on 3 November 2026 and quoted verbatim, and NUO AI's weakest point — a short review history against competitors with thousands — is stated rather than hidden.

How many App Store reviews does NUO AI have?

Far fewer than the other four apps on this page, which range from 2,481 to 3,642 reviews as of 3 November 2026. A merchant choosing on track record alone should weigh that heavily; this comparison does not argue otherwise.

No cap to plan around.

If the caps above are what's putting you off, NUO AI has none — and a shorter track record, which you should weigh honestly against the alternatives on this page.

Add app on Shopify — Free